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Ai for Marketing and Creatives

  • Craig Leppan (Imbila)

Craig Leppan (Imbila)

24 Jan 2025 • 2 min read
Ai for Marketing and Creatives

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When Creativity Becomes Frictionless: Casey Neistat’s SORA Warning

When Creativity Becomes Frictionless: Casey Neistat’s SORA Warning

Casey Neistat has a habit of asking uncomfortable questions before the rest of us are ready to hear them. His latest thought experiment imagines OpenAI’s text-to-video model SORA as a TikTok-style app. The result? What he calls “AI Slop”—an endless stream of instant, algorithmic videos drowning out human
07 Oct 2025 2 min read
Adapt or Elevate: The New Rules of Professional Value

Adapt or Elevate: The New Rules of Professional Value

Two contrasting voices are converging on the same reality: in the age of AI, neutrality is extinction. Accenture CEO Julie Sweet made waves by stating employees who can't be reskilled in Generative AI will be "exited." The language is stark, but the truth beneath it is
02 Oct 2025 2 min read
The Playbook for AI Leadership: Key Takeaways from OpenAI’s Guide
Members only

The Playbook for AI Leadership: Key Takeaways from OpenAI’s Guide

30 Sep 2025 2 min read
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